• KBS’ Election 2020 Results Coverage: Captivating Audiences with State-of-the Art Technology
  • [2020-04-21]
  • The KBS’ Election 2020 Results Coverage has won audiences’ hearts

  • KBS Wowed Audiences with Cutting-edge Technology and Sophisticated Graphics

    The KBS’ Election 2020 Results Coverage has won audiences’ hearts as the country’s leading public service media demonstrated its full committment to utilize all of the resources and accumulated expertise for the live special broadcast titled ‘General Election 2020: The Critical Lifetime Decision.’  For the first time in the history of election broadcasting in Korea, KBS built a large-scale exclusive broadcast facility called K–Cube in the forecourt of the National Assembly Building.  In support of an AR drone, the technologically-advanced K-Cube allowed extraordinary augmented reality election coverage which helped voter audiences make their critical lifetime decisions. Additionally, a 24 meter-long rectangular LED video wall, equipped in the main TV studio set, enabled audiences to explore a wide variety of information with state-of-the-art graphics.

     

    Enjoying the ‘Vast Majority’ of Viewership

    ‘General Election 2020: The Critical Lifetime Decision’ was broadcast via KBS TV1 in five parts from 4p.m. 15 April to 3:10p.m. 16 April.  The significant change in the existing format of election coverage triumphed over the country’s two other terrestrial broadcasters in audience ratings.  Especially, the second part of the exclusive coverage topped the ratings with an audience share of 11.7% as it unveiled the exit poll, which is supposed to be the most anticipated highlight of the day.  It was found to be the only two-digit figure recorded during the last week’s election broadcasts in the nation.

     

    Fulfilling Audience Expectations with Trusted and Beneficial Information

    KBS competently served voters across the length and breadth of the nation as a trusted and authoritative guide throughout election night.

    The KBS’ Election 2020 Results Coverage has received an overwhelming response as it successfully provided audiences with a comprehensive results service by delivering in-depth and beneficial information.  The coverage also featured the extensive results coverage and analysis from journalists in key constituency locations.  A host of the most experienced veteran presenters and journalists of KBS have particularly contributed to the outstanding performance of the event.  The unparalleled coverage has served as an opportunity for the leading public media to reaffirm its prominent national reputation in election broadcasting.

     

    ‘General Election 2020: The Critical Lifetime Decision’ was also delivered via assorted online platforms including YouTube, Facebook and Kakao Talk.