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  • KBS Exports Remake Rights for `Sassy Girl Chun-hyang`
  • [2005-05-19]
  • KBS has exported the remake rights for a Korean television drama for the first time ever. `KBS has signed a contract with the Chinese distribution and production company Panorama Media to export the remake rights for the KBS TV2 drama `Sassy Girl Chun-hyang.` There have been previous instances of remake rights being exported for Korean movies such as `Joint Security Area,` but this is the first time the remake rights for a television drama will be exported overseas,` said a spokesperson for KBS on May 18.

    KBS also added that this contract will give foreign broadcasters the opportunity to learn from Korea`s expertise in producing quality TV dramas. Some Chinese and Japanese broadcasters had unsuccessfully tried to imitate scenes from the Korean drama `Winter Sonata` before.

    Aside from signing the contract for the remake rights, KBS and Panorama Media have also agreed to dispatch the original production crew of `Sassy Girl Chun-hyang` to China to help produce the drama`s remake. `Sassy Girl Chun-hyang,` which went off the air in March, has been exported to five East Asian countries including China, Taiwan and Hong Kong, taking in about US$570,000 in revenues.

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