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  • Chinese Court Bans Trademark Related to Kim Hee-seon
  • [2004-12-29]
  • The Chinese court has ruled recently that registering a trademark featuring the name of Korean actress Kim Hee-seon, who is riding high on her popularity in China, is against the law. The 1st Beijing (????) District Court dismissed the petition filed by Jinkungwei (???????), a Chengdu (???), Sichuan (????)-based company, to permit the registration of its shoe trademark `Jin Si Shen` (??????), wrote Beijing newspaper Shin Kyeong Bo (??????).

    In its ruling, the court said that as `Jin Si Shen` is pronounced and written in Chinese exactly as `Kim Hee-seon,` this trademark may mislead consumers into believing that this brand has something to do with Kim Hee-seon.

    Although Jinkungwei applied for the registration of this trademark back in October 2001 in Chengdu, the trademark evaluation committee turned down the application for the same reason as the Beijing District Court did.

    Kim Hee-seon, who is well-known to the Chinese public and who appears often in TV commercials of Chinese mobile phones, has earned the title of `the most beautiful Korean woman` in China.
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