The KBS series `Full House` has exploded in popularity since it premiered in Thailand June 25 on Channel 7, which is running the series every Saturday and Sunday morning.

The Korea Thailand Communication Center, a firm specializing in Thai tourism and market research, reported on July 27 that `Full House` recorded a market share of 56 percent on July 16 and 63 percent on July 17.

Hong Ji-hee, head of the firm`s Bangkok branch, said the series appeals to Thai viewers for its depiction of upbeat emotions and sophisticated production techniques as well as its high-profile cast. Song Hye-gyo is well-known in Thailand for her role in another KBS series, `Autumn Fairy Tales,` and Rain has had a successful promotional tour in that country recently.