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  • YG to Advance into Japan by Establishing Exclusive Label
  • [2011-07-25]
  • YG Entertainment and Japanese music distributing company Avex held a press conference at Nikko Hotel in Tokyo, Japan on July 21 and announced the launch of YG Family’s exclusive label “YGEX (YG+AVEX).” The president of YG, Yang Hyun Seok (right), and the president of Avex Holdings, Matsuura Masato, are shaking hands.



    ▲ Launch of “YGEX”

    "YG will hold a family concert at the end of this year to celebrate its 15th anniversary of its foundation in both Korea and Japan.”

    YG Entertainment will advance into Japan in earnest by cooperating with large Japanese music distributing company Avex. Avex, which is one of the representative Japanese music distributing companies, is familiar to many music fans in Korea as the company that signed contracts with Korean stars such as Dong Bang Shin Ki, BoA, Kim Hyung Joon from the group SS501, Ryu Si Won, and After School. YG’s president Yang Hyun Seok said, “Avex is the most ideal overseas promotion partner for YG. We are very much anticipating the promotional activities of YGEX. Only some of YG’s singing groups have been introduced to Japan so far, but many rookie singing groups of YG will debut in both Korea and Japan at the same time. Beginning from 2NE1’s debut in Japan this upcoming September, many other activities will be held in Japan from now on.”



    ▲ YG Entertainment and Japanese music distributing company Avex announced the launching of YG Family’s exclusive label “YGEX (YG+AVEX)” by holding a press conference at Nikko Hotel on July 21, and YG’s singing groups including Big Bang, 2NE1, Seven, and Gummy participated in the press conference.

    Yang Hyun Seok said, “Please help us. YG will try harder to present better music to you.” The president of Avex Holdings, Matsuura Masato, said, “Today is the day when YG and Avex will initiate our new project. People tend to lump ‘K-Pop’ and ‘J-Pop’ separately, but we will present YGEX’s own style of music from now on. While I met the present Yang many times and talked together for a long time, I was able to find out that we have many similarities such as our taste in music and our hobbies, which includes fishing. In particular, I was surprised to find that he was still participating in music production as his hobby.” He revealed that he was very glad that he could work with Yang together.

    G’s singing groups such as Big Bang, 2NE1, Seven, and Gummy, who belong to YG, all agreed, “We are very glad and reassured that the YG Family can hold activities in Japan all together.” Gummy said, “YG and Avex will launch our new project today. I feel pressure, but I am very happy at the same time.” Sandara Park from 2NE1 said, “I am in charge of PR activities for YG. I will do my best to fulfill my obligation as a ‘fresh PR operator on duty’ in Japan.” She continued to say with a smile, “YG is celebrating its 15th anniversary this year, and we will hold the YG Family concert in both Korea and Japan. I am announcing this plan for the first time at this place.” With this surprising announcement, she performed the role of PR operator. G-dragon from Big Bang said, “Big Bang members have shown various activities as solo artists and as a group from last year, and we want you to anticipate our even better performances from the second half of this year.”

    A total of 400 media outlets including newspapers such as Asahi, Yomiuri, and Mainichi, and 600 news reporters participated in the press conference, and this great frenzy to cover the story revealed the huge interest in this project in Japan. Whenever YG’s singing groups made a comment, there was a flurry of flashing cameras. Some reporters who came to the venue late had to stand all the way until the end of the event. The head of the management department, Watanabe Yoshimi, said, “YG’s music is very fresh. Avex introduced dance music to Japan and created the huge popularity of dance music. And I can see the same possibility from YG’s music. It is very interesting. I am greatly anticipating what kind of exciting picture can be created by this joint effort between Avex and YG.”

    YGEX will begin its promotional activities from September when 2NE1’s debut album is released on September 21.

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