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  • Girls' Generation: 'Releasing Album Targeting Entire World Is Meaningful Challenge’
  • [2011-10-20]
  • The title song of Girls' Generation's third album, "The Boys," has been released all over the world at the same time. They challenged themselves with various trials with their new album, and they will advance to the American music industry in November.

    Tiffany: "It has been only four years since we debuted, and I am very glad that we can have this huge and excellent challenge in a short period of time."

    Tae Yeon: "We did not aim to achieve huge success with this song, we rather thought that the song itself, which would be released targeting the whole world, was very meaningful."




    Star Hallyu group Girls' Generation has made a comeback with more a mature image. They came back to the Korean music industry by releasing their third album entitled "The Boys" after a one-year break since they released their mini album "Hoot" last year in October. "The Boys" is especially meaningful to Girls' Generation as famous musician Teddy Riley composed the title song, "The Boys," and the song was released worldwide through Itunes at the same time on October 19. Their music video was also released through YouTube and Facebook on the same day. In addition, the song will officially be released in America as a form of "maxi single" by the music distributing company Interscope Records, which is an affiliated company of Universal Music USA. The official album "The Boys" will also be released in the world music market including the USA, Europe, and South America by Universal Music. Their plans demonstrate Girls' Generation's status in the world beyond Asian countries.

    The members of Girls' Generation came to the SM building in Cheongdamdong to give an interview on October 17. All the members agreed, saying, "We feel pressure as we are releasing our album after such a long break, but, at the same time, we are full of anticipation because we have fully prepared for the album." Seo Hyun said, "We would like to see our fans as fast as we can because we have not been holding activities in Korea for a long time. When we held a concert tour in Japan, many of our fans asked us why we did not begin holding activities in Korea and they said that they greatly missed us. As we begin our activities in Korea, we want to show our grown-up appearances to our fans. We are full of anticipation." Yoo Ri said, "We put various songs in this album. There are songs that are filled with energy, which has been the strength and characteristic of our songs. You can anticipate those songs." As the members of Girls' Generation already mentioned, the new album contains songs with a different atmosphere and genre. The title song "The Boys" has a strong beat and powerful rap, "Telepathy" and "Say Yes" are very cheerful, the R&B ballad song "Spring Day" was written by group member Soo Young, and the song "Mr. Taxi," which had already been released in their first album in Japan, is sung in Korean. All those songs of different styles create an excellent album.




    Among those songs, the title track "The Boys" is extraordinary. It contains the message saying, "You have to have your own dream and pull yourself to achieve your dream," and it leaves a strong impression with its strong energy. Girls' Generation tried rapping for the first time since their debut and they gave up the “hook melody,” or repeated chorus, which has been regarded as the most important factor to become successful in the music industry up to now, because they wanted to produce a song that is more likely to be loved by people all over the world. Soo Young said, "I think that every singer in Korea might agonize about the usage of a ‘hook melody’ because it is highly believed that only a song with a ‘hook melody’ can be successful. But after we listened to many other popular songs in the world, we concluded that not many people in other countries prefer a melody that remains in their minds for a long time as much as Korean people. In the case of 'The Boys,' you have to listen to the song from the very beginning to the end if you really want to enjoy the song. I hope that our song achieves great success, and its success can create the atmosphere to produce more songs that have to be listened from the beginning to the end."




    Girls' Generation did not change their own concept only because they released a worldwide album. Tae Yeon said, "I could find out that many people in other countries watched our music videos through YouTube and danced to our songs, and they liked our songs not because our songs are similar to those songs in America and Europe, but because they liked our own style. Even though we included some parts of lyrics in English, we did not try to fit our song to American and European styles." Instead, their costumes and choreograpy have been changed and they look different from their previous styles. Tiffany said, "We tried to present individual members' different charms. We tended to wear the same costumes like a uniform, but this time, we all wear different costumes." Yoo Ri explained, "Our dance performances looked feminine before, but the new dance seems to be very masculine. The movements became bigger and more splendid than before. There will be a dance in which all nine members sit together at the same time as if we were stretching.” Soo Young added, "The choreographer originally asked only four of us to sit down, but we insisted that it would look more splendid if we all sat down together to disappear from view at the same time. I injured my tailbone last August, but I practiced enthusiastically from the very moment I recovered from the injury." Her last comment produced a huge laugh.

    Girls' Generation debuted with their single entitled "Into the New World" in 2007, and they have kept their top position in the fierce world of competition among the many idol groups. Their third mini album "Hoot" garnered every grand prize in different awards ceremonies held at the end of last year. And they successfully advanced to Japan by recording total album sales of 680,000 copies and attracting 140,000 audience members to their Arena tour in Japan, which contributed greatly to the "K-Pop boom." Asked about the driving force of their success, the members all agreed, saying, "We could achieve success because we enjoyed our actual performances." Seo Hyun said, "I have never thought that I was working. I have always been excited whenever I performed with the other members together." Soo Young also said, "It might have been made possible because we liked to do it. All nine of us are very happy to perform together. I like to see our appearances on the stage. We are completely immersed in music while performing for the audience. We feel proud of our appearances on the stage, and I think that it could be the driving force of our enthusiastic performances."




    Girls' Generation has to compete with other girl groups such as Wonder Girls, who will make a comeback next month, T-ara, and Secret, but it seems that the word "competition" means nothing to the members, who simply enjoy their own performances. Tae Yeon said, "We are friends with the members of Wonder Girls. We miss them, and I think that it will be very fun to hold activities together with them." Soo Young also said, "We know that they have learned many things from their activities in the USA, so we are highly anticipating their performances."

    The members of Girls' Generation revealed that they would like to regard their activities with "The Boys" as their new start. They said, "We had come to feel more affection towards our performances and each other while we were holding our concert tour in Japan. We have become more concrete. We want to repay our fans who have shown their great love and anticipation for us with upgraded appearances. We want to go further in the future."

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