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  • SM Entertainment to receive ‘iF Design Awards’
  • [2014-01-27]



  • SM Entertainment has proved its brand value by receiving awards at ‘iF Design Awards 2014’ which is scheduled to be held on February 28.

     
    SM, a major entertainment agency in Korea announced on Thursday that it has won four albums in two categories for its achievement in design at the International Forum Design Award 2014 hosted by the German International Forum.
     
    EXO won for the BI(‘brand identity’) design award in the communication design category. Also, EXO’s first album ‘XOXO(Kiss&Hug)’ and 'Growl', along with Girls' Generation's third album 'The Boys' and its fourth EP 'I Got A Boy' also won in the packaging design category at the awards ceremony which is being held in Munich, Germany.
     
    A rep from SM Entertainment stated, “SM Entertainment is the first Korean entertainment agency which earned a prize with the artists’ BI and album packaging design at ‘iF Design Award’ and our unique design contents have been acknowledged by this upcoming ceremony among a number of world’s leading products.”
     
    This design award, also known as ‘Design Oscar’, is one of the three major design awards in the world. It is an international event organized by German International Forum Design, picking up design winners regarding design, completion, creativity, brand value and more. 
     
    Meanwhile, SM ranked 32rd among 100 world influential companies, which is the highest rank among Korean companies, in an article by Sina.com, one of the major portal sites in China.
     

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